What is Neighborhood Joy?

Good Humor Neighborhood Joy

Neighborhood Joy is Good Humor’s campaign to celebrate and support ice cream mobile vendors. Through Neighborhood Joy, Good Humor will continue to champion ice cream mobile vendors by providing tools and opportunities to support their businesses all year long.

For more than 100 years, Good Humor has been spreading joy to neighborhoods across America through the beloved ice cream truck and pushcart, but these trucks and pushcarts are nothing without the entrepreneurs devoted to serving up little moments of joy wherever they go.

That’s why we’re supporting ice cream truck and cart vendors with Neighborhood Joy: a multi-year commitment to support ice cream vendors all year long. Over the coming weeks, months and years, Good Humor will support ice cream mobile vendors across the country with partnerships, funding and resources to ensure the iconic symbol of the summer season, the neighborhood ice cream truck and pushcart, stays on the road and in communities for years to come.

Check back here for more Neighborhood Joy updates very soon!