The oxford handbook of pricing management pdf

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The Oxford Handbook of Pricing Management (H)

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Author/s Özalp Özer|Robert Phillips ISBN-13 9780199543175 Publication date June 2012 Origin OUP UK Binding Hardback Dimensions 249 x 182 mm

R 4,200.00

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The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Features

Part I. Introduction 1 Introduction Part II. Pricing in Selected Industries 2 Why are Prices Set the Way they Are? 3 Airline Pricing 4 Electric Power Pricing 5 Health Care Pricing in the United States: The Case of Hospitals 6 Pricing in Restaurants 7 Pricing of On-line Display Advertising 8 Consumer Credit Pricing 9 Wireless Services Pricing in the US 10 For What IT's Worth: Pricing Internal IT Services 11 Television Advertisement Pricing in the US 12 Pricing in the Cruise Line Industry 13 Less-than-Truckload Pricing 14 Pricing in the North American Protein Industry 15 Wine Pricing in the United States 16 Pricing and Sales Practices in the Grand Bazaar of Istanbul Part III. Pricing Fundamentals 17 Price Theory in Economics 18 Models of Demand 19 Game Theory Models of Pricing 20 Behavioral Issues in Pricing Management Part IV. Pricing Tactics 21 Customized Pricing 22 Nonlinear Pricing 23 Dynamic List Pricing 24 Sales Promotions 25 Markdown Management 26 Revenue Management 27 Auction Pricing 28 Service Engineering: Design and Pricing of Service Features 29 Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information 30 Joint Pricing and Inventory Management Part V. Organization and Processes 31 Structuring and Managing an Effective Pricing Organization 32 Global Pricing Strategy 33 Using Lean Six Sigma to Improve Pricing Execution 34 Pricing with Confidence in Business-to-Business Settings Part VI. Current Challenges and Future Prospects 35 Challenges and Future Prospects for Pricing Management Pricing managers, analysts, researchers, and academics The Oxford Handbook of Pricing Management (H)

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